While Kia is one of many companies to pull the dust covers off a car during this year’s Geneva auto show—the Korean company is debuting the No. 3 concept—it’s one of a select few with some actual cause to celebrate.
Despite the gloom hanging over the car industry as a whole and the freefall of vehicle sales in the States, 2008 marked the 14th consecutive year that Kia increased its market share in North America. Barring any further economic disasters, Kia could capture even more sales thanks to the hip-looking Soul crossover and the all-new Forte sedan and coupe. The Soul’s arrival is imminent, followed by a summer launch of the Forte.
Back to the No. 3
Meanwhile, back in Geneva, the No. 3 concept proves that Kia is aiming to improve its down-market offerings. At 159.2 inches long, the No. 3 (say “Number 3”) is sized to compete with subcompacts like the Toyota Yaris, Honda Jazz (Fit in the U.S.), and Ford Fiesta in Europe. Don’t be fooled by that “concept” tag. Take away some of the show-car icing, and this is very close to a production car that will go on sale early next year.
Keep Reading: Kia No. 3 Concept - Auto Shows
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