Honda is gearing up for the launch of the Insight hybrid in international markets and has released a new TV ad called “Let it Shine’ to support the hybrid’s launch in Europe and the U.S. next month.
Honda gathered up some skilled geeks to create what appears to be the world’s largest LED screen with car headlights that display sequences of dot matrix graphics that “depict the notion of good.” Animations show hugs and kisses, smiley faces and other things that make us want to go hug a tree.
‘Let it Shine’ was directed by Erik van Wyk and creative directed by Jeff Kling, John Norman and Sue Anderson. It features a bespoke recorded version of ‘This Little Light of Mine’ created by Berend Dubbe.
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